eCommerce - Home based services

eCommerce is a start-up home service e-commerce company based in New Zealand. Connecting customers to skilled professionals through mobile applications.
eCommerceidentified a gap in the market for a home service e-commerce platform that could connect customers to skilled professionals through mobile applications. However, their existing technology stack and applications were not optimized for a mobile-native experience, and they lacked analytics and data security measures to make informed decisions.
eCommerce was able to improve their mobile app and web journeys, resulting in a 29% increase in cart-to-sale conversion over three months. The team's implementation of encoding/decoding of content and data security measures helped to improve the merchant experience by providing portfolio and customer insight analytics. By using data analytics, eCommerce was able to simplify decision-making and improve overall efficiency.
